WHY YOU NEED SEO
Today, SEO is an essential part of any effective marketing strategy. But to fully illustrate its importance, let’s go over a few of the reasons you should be optimizing your site.
It builds your brand
One of the greatest benefits of ranking highly in Google is building brand awareness. When your websites appear on the first page of major search engines such as Google, your potential customers are more likely to trust your brand when they search for a specific term rather than other brands that don’t have a strong web presence.
That is why all businesses that want to maximize their brand awareness (locally or expanding nationally) must invest in Search Engine Optimization and start gaining top rankings for the KEY terms related with their business. We are not in the 90s anymore, search engines now play an enormous role in making or breaking your brand.
Optimized website earns more traffic
On the surface, the goal of SEO optimization is to improve your site’s rankings in search results.
But beyond that, the purpose of achieving high rankings is to attract more traffic — and ideally, to convert that traffic into customers and leads. If you want to bring more users to your site, SEO is the best way to accomplish this goal.
Helps your target audience find your site
SEO can help your business get in front of your target audience as they’re actively searching for information.
And considering how common it is for consumers to use search engines to find information about products and services, this is a huge opportunity.
In fact, 62% of consumers turn to search engines first when they want to learn more about a new business, product, or service — and 41% use them when they’re ready to buy. So having a strong online presence will not only help you reach your marketing goals but will also enable your target audience to research and buy in a way that works for them.
Boosts your credibility and authority
The Internet has drastically changed what the sales process looks like for many businesses.
That’s because today, consumers have access to a wealth of helpful resources that can help them learn about their options before they speak with a sales representative. And with SEO optimization, you can become part of that learning process.
Surpass your competition
If two businesses are in the same industry, selling similar products, at similar prices. One of them has an Search Engine optimized website while the other one has a non-optimized website. Considering everything is else is equal, which company do you think will attract more customers to their website from local searches? Which company will likely grow faster and become more successful?
Search engines and SEO are very powerful. If your competitors are doing SEO marketing, simply you must ask yourself why you haven’t invested in such a strategy yet too.
For the best SEO in Pretoria. Contact us today and lets get your site ranking to the top!
Contact us today for the best SEO in Pretoria!