WE OFFER PROFESSIONAL WEB DESIGN
Did you know that your customers care about good design?
But how does your website design actually impact their experience?
Usability
The actual design has a huge impact on how easy it is for visitors to find what they’re looking for on your website.
Did you know that the majority of your website visitors want to see product or service information?
65%Â look for contact information, and 52% seek an About page for you business.
A good website design makes these details easy to find.
If not, you will very likely frustrate your users and potentially drive them away.
Even if your website functions perfectly, a bad website design may make users feel that it’s harder to use or find what they need.
Two Japanese researchers actually conducted a study on this.
They created two ATMs that functioned identically, but one was attractively designed, and the second was not.
Users reported that the aesthetically-pleasing ATM actually worked better. So good web design impacts both usability and our perception of usability too.
If you want a professional website design, view our web packages here.
Navigation
Your navigation is one of the most important elements of your website design, so how it’s designed is critical.
We want to keep the choices as simple as possible to make it easier for users to decide where to go.
Conversion
Good web design helps guide your users’ eyes and tell them where you want them to look.
On your website, your design can draw attention to special offers, highlight calls to action, and help users identify buttons and clickable elements.
All these things can help drive users to take the actions you want.
There are many different ways to optimize your visual design for conversion, but let’s take a look at couple common examples.
One of the most effective ways to draw users’ attention toward a desired action is to use white space – or open space – around your call to action.
Brand Professionalism & Trust
As we mentioned earlier, 3 out of 4 users will judge your business’s credibility based on your website design.
Designs that look modern and professional tend to encourage trust.
Meanwhile, a poorly designed website might make someone doubt your legitimacy.
For a professionally designed website, have a look at our website design packages.
WEB DESIGN PIETERMARITZBURG
Whether you are based in Pietermaritzburg or any other part of South Africa, we are able to assist you with a professional website design. View our website design packages or Contact us today.